Last year, Amazon Kindle sales saw deep discounts for Prime Day, Black Friday, Cyber Monday and various other holidays. The Kindle Paperwhite series often saw a $40 discount, the Signature Edition had a $65 savings, while the Basic Kindle was usually available for $40 off. The Kindle Scribe was slashed yearly, with over $100 in savings. In 2024, things are pretty different. Amazon Prime Day only saw a few Kindle models with a $10 to $15 discount, while the Scribe regularly receives a $100 discount, but this is not an e-reader, more of an e-notebook.

Why did Amazon cease big Kindle sales this year? The Kindle Scribe is to blame; this device is a compelling buy for about a hundred dollars more on sale than the regular price of the other Kindles. It could also be a stock problem; on Prime Day, many people took advantage of the paltry discounts, which resulted in shipping delays in some markets by over a month.

The Paperwhite series and Kindle Basic are getting long in the tooth; they are four years old at this point, and Amazon is likely working on a 12th-generation Kindle series. There are rumours that in 2025 Amazon will use colour for the first time on a Kindle, it is unknown if they will be using Gallery 3, Spectra 6 or Kaleido 3. Amazon would be the last big company to use colour on an e-reader; many other brands have been issuing new devices for years, such as Onyx Boox, Bigme, Hisense, Pocketbook, and recently Rakuten Kobo.