Hisense is one of the first few brands to offer e-ink smartphones. Till date, Hisense’s E-ink phones would be considered as budget-friendly E-Ink smartphones with decent specs. But it seems the brand has increased its phone’s price by up to 60%.

So, now customers are wondering why the brand has increased the price this much.

Well, one of the reasons could be the competition. With more and more smartphone brands launching E-Ink smartphones, Hisense finds itself standing in a fierce competition. So, the company is putting efforts into advancing its technology and smartphones to stay at the forefront in the race. And more advanced technology and higher-level specs obviously add to the cost of devices. So, this could one of the reasons behind the price hike.

Also, other contributing factors are as listed below:

• The increased cost of production materials
• Supply chain disruption
• An increase in the demand for unique display technologies like E-Ink

These devices offer advantages like better battery life and reduced eye fatigue, making them popular among niche smartphone users’ groups who prefer e-paper displays over traditional OLED or LED displays.

In addition, you can now buy Hisense E-Ink phones with advanced features in newer models. These features typically include enhanced speed modes, better front-lit displays, better customization options, and more. All of these have led to the price hike.

One more factor is that these phones are primarily marketed in China, and the fluctuating currency exchange rates plus logistics charges for international shipping also add to the price.

These are just our speculations! The exact reasons are not disclosed by the company yet.